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The Book on Holly

Name: Holly Lazzeri

Title: Account Coordinator

Strategic role: Go-to professional for earned media documentation, clients’ performance reports, charity event coordination and anything else she can get her capable hands on.

Where she's been: Holly has worked in public relations and marketing for about 20 years helping to position such high-profile brands as Gates Rubber Company, Cellular One, the Denver Tourism Board, Deadwood Tourism and Wyoming Tourism. In her stint with the National Potato Promotion Board, she was instrumental in gaining an 81% favorable vote for a referendum that increased her organization’s available funds by $1 million. And as a marketing and PR jill-of-all-trades at a small telecommunications firm, Holly proved she can do whatever it takes – including splicing phone wire – to strengthen her brand’s position. All in all, her work experience has given Holly that rare combination of overall strategy understanding and capable execution skills that get the job done.

Passions: Making fresh tracks in snowshoes or on skis, peanut butter and chocolate ice cream, clients who want new ideas, seeing the world through the eyes of my crazy kids, quick responses and engaging conversation.

Peeves: Pop-ups on my screen, misquotes, slow computers, missed deadlines and endless voicemails.

Nighttime reading: Non Campus Mentis by Professor Anders Henricksson — when I need a laugh.

Client nirvana: “It’s fantastic to learn something new from a client, then add my own expertise to create a unique and smashing campaign together.”

Words to live by: "Never grow a wishbone, daughter, where your backbone ought to be." — Clementine Paddleford

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