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The Book on Kris

Name: Kris Hemenway

Title: Digital Strategist & Media Planner

Strategic role: Expertly guiding clients on decisions about when, where and how much to spend on traditional and digital media.

Where he's been: Becoming an expert in media today requires extensive experience, as well as the drive to keep current on its ever-changing landscape. Kris has both, in spades. He honed his media planning and buying skills at the Integer Group and Inline Media for clients like Coors Brewing Company, Papa Murphy’s, Old Chicago and CU online. Kris deepened his understanding of digital media as the senior online marketing manager at Vail Resort’s Retail Division where he implemented large-scale online marketing initiatives for Vail Resort's numerous ski and snowboard rentals. After his promotion to senior group manager, he oversaw all media initiatives across the entire Vail Resort portfolio comprised of 42 different business lines. For Peri’s clients, Kris offers an impressive mastery of both traditional and digital media, as well as keen insights on how media initiatives best fit into an overall marketing strategy.

Passions: A good powder day, Green Bay Packers and Colorado Buffs football, inventive bands like Radiohead or Ministry who push the new-music edge, and raising my two boys to be good men.

Peeves: No accountability, Nebraska Cornhusker fans, long lift lines and drivers who don’t know how to use their blinkers.

Nighttime reading: A good historical biography from the people who have shaped our world—Churchill, Kennedy, Henry VIII and the like.

Client nirvana: "Somebody who is straight up honest with me at every turn and holds integrity above all else."

Words to live by: “Do unto others as you would have them do to you.” -- The Golden Rule

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