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The Book on Molly

Name: Molly Worth

Title: Copywriter

Strategic role: Crafting hard-hitting copy that gets marketing communications noticed.

Where she's been: Molly’s been writing copy for 15 years. Her award-winning career highlights include bringing local flavor to a national banking chain in multi-media campaigns, helping a pizza chain sell more pies through print and outdoor, and creating radio spots that inspired more people to donate blood. And whether it’s an athletic club, an upscale real estate development or a theatre company, clients often remark that Molly “gets it”—and without drafting five rounds of copy. She has an innate ability to get to the heart of a client’s brand and translate that strategy into just the right words for target audiences.

Passions: A well-crafted sentence, dark chocolate, Cole Porter lyrics, freshly laundered sheets, laughing with my daughters and funny creative that hits the mark.

Peeves: Slow swimmers in the fast lane, typos, Neil Young’s voice, white zinfandel and visuals that don’t pay off the headline.

Nighttime reading: Fiction that lets me escape, especially novels by Sue Miller, Amy Tan, Anna Quindlen and Jane Austen

Client nirvana: “I work well with clients who value fresh, creative approaches to their marketing problems, and who aren’t afraid to say something different.”

Words to live by: “Life is a banquet and most poor suckers are starving to death. ”
– Rosalind Russell in Auntie Mame

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