Our Approach
Having a section entitled “Our Approach” would imply that we have one. The truth is, every client is different. And getting to those core brand ideas that will help us generate engaging strategies and creative is different for every client, too. But our approach usually involves some or all of the phases below.
Discovery & Research
Review existing data, messaging and competitive landscape
Define organization’s USP
Campaign Planning
Define objectives, target audiences and success benchmarks
Develop creative strategies that maximize resources
Execution
Use evidence-based media tactics to reach target with creative
Optimize
Analyze campaign performance to measure results
Adjust as necessary