Our Approach

Having a section entitled “Our Approach” would imply that we have one. The truth is, every client is different. And getting to those core brand ideas that will help us generate engaging strategies and creative is different for every client, too. But our approach usually involves some or all of the phases below.

Discovery & Research

Review existing data, messaging and competitive landscape

Define organization’s USP


Campaign Planning

Define objectives, target audiences and success benchmarks

Develop creative strategies that maximize resources



Use evidence-based media tactics to reach target with creative


Analyze campaign performance to measure results

Adjust as necessary